Regardless of whether a business is looking to increase or simply protect it’s current revenue and profitability, it is essential that existing customers are not overlooked in the ongoing quest for sales, profit and growth.
With reports showing that acquiring a new customer is 5-25x more expensive than retaining an existing one and loyal customers spending 67% more than new ones, you can immediately see the value of a strategy that can boost your customer retention rate.
Whether you have a complex suite of products, or you simply want to enhance the value of your low-volume products, product bundle pricing is a smart way to increase the value of a sale, enable cost-efficiencies and boost profits.
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